Bay Area Image Consultant Denise Sims |

About Bay Area Image Consultant Denise Sims

It almost seemed absurd to hire an image consultant. But my profession of advertising sales dictated that I project a professional, yet edgy image. Hiring Denise actually saved money in the long run, because almost everything I bought was a TEN; it was perfect for me! Twenty years later, I’m still wearing some of her combinations. — Brenda Citron, Advertising Sales

Beauty portrait | Image credit A-Motion Media ProductionsDenise Sims is a pioneer in the Image Consulting field. In the past 30 years she has helped more than 5,000 men and women look and feel their best. Denise brings to the task a highly refined expertise in color and personal style that has earned her acclaim from clients in New York, Los Angeles, and Houston, and in the international fashion centers of London, Italy and Paris.

An acknowledged expert in image consulting, in the last three decades Denise has taught classes on personal style to over 10,000 people. She is skilled at teaching, and empowering others to make satisfying choices that serve their needs and personal style. Denise loves nothing better than working with individuals to clarify their personal style, and helping to promote their success!

Man shopping in menswear store | Photo credit: Living Images

Discovering & developing a personal style isn’t just for women: For 12 years Denise specialized exclusively in menswear, and she has extensive menswear tailoring experience. She also has delivered in-store trainings for the staff at a number of menswear stores. So, no matter what your gender may be, you can – and will – benefit from Denise’s individualized, caring image consulting services.

I doubt that other image consultants dig as deeply into the human experience as Denise does, to discover what harmonizes with people and what they wear. — David Feinstein, Founder & CEO of Closets Van Go

Denise is also a highly sought-after speaker. She has presented at numerous conferences and conventions, delivering presentations that are frequently the highest-attended and highest-rated by participants. She is known for her fun, informative, upbeat and interactive speaking style. Even in very brief engagements, participants always say that they walk away with one or more “Aha!” moments and personal insights.

What a shock! After getting rid of what didn’t make me feel beautiful, and without buying any new clothes, Denise saw color combinations I would never think of in a million years. I’ve ended up with a list of 15 or 20 new, beautiful, and unusually combined outfits I hadn’t even recognized before. Talk about saving money in the long run! — Kathleen Sims, Therapist and Founder of the Center for Conscious Relationship


When not assisting her clients with their style and clothing choices, Denise extends her expertise to their homes: For the past 15 years, she has helped many clients create unique, beautiful progressed color pallets for their home environments, further reflecting their newly discovered sense of style.


Denise Sims Image Consultant

From a very young age Denise was clear that she wanted a career that combined art and clothing design. She has been very fortunate to fulfill that dream.

As a teen, Denise designed and sold one-of-a-kind clothing to high-end boutiques (since her mom was her “rep,” no one knew she was 13 at the time!). She then became a buyer for a men’s and women’s boutique, did menswear tailoring, and designed and made custom clothing.

In the process of pursuing her career in design, Denise had an epiphany: She realized that her strongest desire was to assist people to look and feel their best. There were many fantastic designers – and even more people who wanted to look great. At that moment Denise committed to connecting the right designer (from the sea of choices) with the right person. Thus began Denise’s career in Image Consulting.

Although Denise already knew a great deal about color, clothing, design and customer service, she still wanted to learn more about color as it relates to the human form. For the next three years she studied with Personal Style Councilors (PSC), the color studio held in the highest esteem by design and world class business professionals in the industry. After completing her studies Denise taught classes and did speaking engagements for PSC for 18 years, coaching several thousand people. During that time she also served individual clients, helping them to discover their unique personal style. Denise works with a highly refined, personalized system to analyze color, bone structure and body type to determine what looks best for each individual that they’ll feel most comfortable wearing.

Denise is just masterful with color and harmony, extremely professional, organized and fine-tuned. She has a sixth sense about people, and she’s able to evaluate them to assess their personality, temperament and personal style. — Linda Wolfer, MBA, Financial Analyst

Young Woman Wearing Necklaces | Photo Credit: Druvo

Today, Denise continues to teach, do speaking engagements and see individual clients. Schedule an appointment by calling: 415-690-5656.

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  • “Denise knows how to find hidden-away boutiques I would never have known about, and find something very unique and perfect for me. She’s helped me save hundreds of dollars on clothes I wouldn’t have been able to afford at the regular price. She has such a trained and laser eye; she can look at racks of clothes and pull out just the thing that was hiding in the mess of sale items.”
    Kathleen Sims, Therapist and Founder of the Center for Conscious Relationship
  • “My experience with Denise was excellent I most value her understanding of fashion, paired with what looks good on different people. She gave me a framework and helped narrow choices, and she was sensitive to price points. I loved the experience, which was fun rather than stressful.”
    Dawn Batres—retired teacher